Case Study

📅 Update — January 19th, 2026 Ok. Time for another update. Honestly, not that much happened. I did have one post go “semi” viral — somewhere around 2,500 views. Which is nice… if I could replicate that like 10 times a day 😄 I also tried a bunch of different approaches with reels. Nothing really … Read more

📅 Update — January 10th, 2026 Again I’m a bit late with my latest update… But I did reach 10K, just like I thought I would — so I stopped running ads and now I’m sitting at a comfortable ~10,450 followers. I’m still posting cute dog pics and memes. As mentioned before, I’m also mixing … Read more

📅 Update — December 27th, 2025 Ok. So I’m a bit late. Christmas and family have priority 🙂 Still, I managed to publish 12 MEMEs per day. I’m using Publer, which allows me to schedule social media posts a week in advance. So yeah — that definitely helped. Other than that… I didn’t publish (as … Read more

📅 Update — December 20th, 2025 This week was pretty uneventful — and that’s not necessarily a bad thing. The only real change was the ad budget. I reduced it to $3 per day, and as expected, follower growth slowed down a bit. I had assumed that with 8K+ followers, organic growth would start to … Read more

📅 Update — December 13th, 2025 Not much to tell this week, to be honest. I pretty much let the ads run and kept posting. No big experiments, no deep dives. I did try to mix in a few more text-on-picture posts — basically just text — and the results were… so-so. Not terrible, not … Read more

📅 Update — December 6th, 2025 Over the last weeks I tried a handful of different ad layouts, but at some point I just… stopped. The design I’m using right now brings in followers for 3 cents each, so I didn’t feel like going down the rabbit hole of testing another 20 variations. It’s a … Read more

📅 Update — November 24, 2025 In the last 7 days I’ve tested a bunch of different ad layouts, and it looks like I finally found a few designs that are working pretty well. I haven’t managed to push the cost per follow down to two cents yet, but hey — I’m working on it. … Read more